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Guest Blogging 101 – How to Get Started

Guest blogging has been one of the age-old traditions when it comes to building brand awareness and driving traffic to a website or a blog. Guest blogging is a way of providing fresh and relevant content to the readers from an industry expert point of view. But going by the ever-changing dynamics of search engine optimization, most people wonder just how viable is guest blogging at this time and age? The good news is guest blogging is an age-old tradition that seems to be getting better by the day with no likelihood of ever getting phased out no matter how the times will change. In other words, no matter what changes take place when it comes to SEO and ranking algorithms, guest blogging will still be a very valuable optimization strategy.

Some of the notable benefits of guest blogging include generating valuable links and boosting relevant traffic to a site. As a matter of fact, it is always a win-win situation for both the guest blogger and the publisher. On the part of the publisher, they are guaranteed of relevant content that will benefit their readers, and on the part of the blogger they are guaranteed of great exposure.

To get started, you need to start your guest blogging venture with a professionally designed website. This site should have the latest SEO strategies implemented and of course, have a user-friendly web design in place to ensure professionalism and usability. Step two would be to cold pitch for opportunities to guest post in a field relevant to your niche and this you can start by searching on Google. Conduct a quick search through such key terms as guest post, guest post guidelines submit a guest post, accepting guest posts, etc. The other effective avenue through which you can begin your guest blogging journey is on social media platforms, the likes of Facebook, Twitter, and Instagram. You can always check it out since many industries today make their announcements on their social media handles.

The last important tip to keep in mind is about preparing yourself to not only make contact but also be of value to those you are contacting. The fact that dozens of other guest bloggers are looking for such an opportunity means you need to stand out of the crowd and be relevant. Go through the websites of the businesses you are targeting to have a closer feel of what their clients are looking for. After that, you will have the freedom and liberty to post your application letter and have enough content to be a valuable guest blogger.